Three decades of delivering digital products, building lasting client partnerships, and staying at the edge of what technology can do, with a firm belief that the best work is still ahead.
I'm Shayne Yestal, a project manager, studio founder, and technologist with over three decades in the field. My career spans senior PM and leadership roles at a leading financial corporation, managing enterprise-scale technology initiatives, compliance programs, and infrastructure modernization, alongside building and running a boutique design studio with my wife Kim.
On the corporate side, I've led cross-functional teams through complex, high-stakes delivery for a leading financial institution: the kind of programs where scope is broad, timelines are tight, and the margin for error is zero. That discipline is the backbone of everything I do.
In 1996, Kim and I co-founded Mocoda, a boutique web and app design studio. For nearly thirty years, we've built long-term partnerships with clients across industries, delivering the kind of work that earns you a call when the next big project starts.
Today, I'm channeling all of that experience into ThirtyYearPM, bringing practical AI tools and real-world training to the project management community.
Began career managing complex IT and operational projects at a leading financial corporation, learning to deliver at enterprise scale under real pressure.
1996
Mocoda Founded
Co-founded boutique web & app design studio with Kim Yestal when most clients didn't have a website yet.
2000s
Two Tracks Running
Grew Mocoda through the dot-com era while continuing senior PM roles at a large financial institution, navigating both the surge and the rebuild.
2010s
Enterprise Leadership
Drove large-scale digital transformation programs at a leading financial corporation, leading cross-functional teams through infrastructure modernization, compliance change, and digital product delivery.
2026
ThirtyYearPM
Launching AI tools and training built specifically for the project management community.
The Studio
Est. 1996 · Boutique Studio
Mocoda
For nearly thirty years, Kim and I have run Mocoda, a boutique design and development studio built on the principle that exceptional digital work requires genuine, long-term partnership.
From early websites to complex mobile applications, we've helped businesses across industries build digital products that work for both users and the bottom line.
Why AI Will Never Replace the Project Manager (But Will Make Them Unstoppable)
After thirty years managing projects, I've watched every 'this changes everything' wave roll in. AI is different, but not for the reasons most people think.
Three Decades Building for the Web: What's Changed and What Hasn't
Kim and I started Mocoda when most of our clients didn't have a website. Here's what nearly thirty years of building digital products has taught us about what actually matters.
The Project Manager's Honest Guide to AI Tools in 2025
I've spent two years systematically testing AI tools for project management. Here's my honest take on what's useful, what's overpromised, and what I actually reach for every day.
